Maslow's hierarchy of needs
Maslow's hierarchy of needs is developed by American psychologist Abraham Harold Mazuro, and the "five-step theory" that divides human needs into five stages. is. It's a desire that you have ...
AIDA
AIDA classifies the flow of consumers' purchases into four categories: "Attention", "Interest", "Desire", and "Action". I took it. You can also think of interests, desires, and memories as "feeling". Consumers ...
ファイブフォース分析
Five Force Analysis is a framework for analyzing the profitability and competitiveness of the industry at the timing of deciding whether to enter, continue or withdraw from the business in ...
PEST analysis
PEST analysis is a framework that analyzes the external macro environment surrounding a business from four factors. The four factors are "Politics," "Economics," "Society," and "Technology." "Politics" includes various policies, ...
SWOT analysis
SWOT analysis is a framework for analyzing the internal and external environment around your business. We will analyze a total of four factors, internal factors such as "Strength" and "Weakness" ...
Marketing mix (4P)
The marketing mix is ​​a specific marketing tactic of how to approach the targeted segment . The element called "4P" is mainly called the marketing mix. 4P is an acronym ...
STP Marketing Model
STP marketing is a marketing method used to open up new markets . S stands for "Segmentation", T stands for "Targeting", and P stands for "Positioning". A segment is a ...
Strategy Canvas
Blue Ocean Strategy is a " approaching companies to get out of the highly competitive Red Ocean " strategy. And specifically, " creating a non-competitive market, Blue Ocean, and making ...
Reverse innovation
Reverse innovation means that multinational companies develop and sell their products and services based on the "needs of developing countries" rather than developed countries. Traditionally, when a multinational company expands ...
Born global
Born Global means that international expansion (business expansion in overseas markets) will be carried out in a short period of time after the company is founded, and sales of overseas ...
Upselling
Upselling is a sales approach that aims to improve the sales unit price obtained from customers by proposing high-ranking (high sales unit price and profit margin) products at the time ...
Cross-selling
Cross-selling is a sale that aims to increase the number of items purchased from customers and improve profits by recommending the purchaser of one product to purchase another product related ...
Subscription business model
The Subscription business model is a revenue model that asks customers to pay a fixed fee according to a period such as "monthly fee" and continuously provides services. Subscriptions to ...
Add-on
Add-on is mechanisms for generating revenue from “additional sales” of certain products and services . For example, in the standard in-flight services of Japanese airlines such as "JAL" and "ANA", ...
C2C
C2C is an abbreviation of (Consumer To Consumer), which is a business model that mediates the buying and selling of products and the sharing of information between consumers and individual ...
MTO
MTO is an abbreviation of "Make To Order", which is a business model of manufacturing after receiving an order from a customer . A typical example is a supplier company ...
Revenue sharing
Revenue sharing is a profit model in which companies cooperate to do business and distribute profits among companies according to a predetermined distribution rate. Revenue share has been widely used ...
BTO
BTO is an abbreviation of "Build To Order", which is a manufacturing industry that carries out "make-to-order manufacturing" in which products are prepared in the state of parts so that ...
Direct selling
Direct selling is a business model in which the manufacturer's company sells the product directly to the customer without the intervention of a wholesaler . Traditional companies that sell products ...
Cherry picking
Cherry picking is a business model that concentrates on specific demand for the businesses of existing companies that cover a wide range, such as airlines, transportation, telecommunications, and electric power ...
Personalization
Personalization is a business model that provides products and information that are valuable to each and every customer. It can be said that it is a business model that is ...
OEM
OEM is a business model that outsources the manufacture of products to other companies and sells the products under their own brand . Many PB products (Private Brand products) sold ...
Customer loyalty
Customer loyalty is a revenue model that retains customers by awarding points according to purchase amount and customer rank, and providing services to promote continuous use. "Royalty" is a word ...
Digitization
Digitization means that traditional businesses will change by utilizing digital-related technologies and methods such as IT and Web technologies . The meaning of "changing analog to digital" in digitization is ...
Sharing economy
The sharing economy is a service or society that shares unused goods and labor on the market on a timely basis . In the first place, "share" has two meanings ...
Business ecosystem
Business ecosystem is a term that means a group of platform operators and complementary operators . For example, a product called iPhone consists of a platform operator called Apple, which ...
Vertical integration
Vertical integration is a business model in which all processes in the supply chain from product research and development to manufacturing and sales are carried out within the company group ...
Multi-level marketing (MLM)
Multi-level marketing(MLM) is a business model in which salespeople who sell their own products are set up outside the company, the salespeople are hierarchized vertically, and the higher-ranking person obtains ...
Open business
Open business is a business model that creates value that cannot be achieved by individual companies by collaborating with other companies and sometimes consumers on research and development that is ...
BOP
BOP is an abbreviation for "Bottom of the Pyramid" and is a idea of ​​doing business targeting low-income people in emerging countries who live on less than $ 3,000 a ...
Lean canvas
Lean Startup is one of the methodologies for increasing the success rate of entrepreneurship and new business development. As a specific example, we emphasize repeating business hypothesis testing quickly without ...
Rock-in
Lock-in is a general method for companies to retain customers in order to build long-term relationships with existing customers . It is also called "lock-in strategy" in management terms and ...
フランチャイズチェーン
Franchise is a company that has excellent products and services, and provides people and businesses aiming to open independently with the right to sell their products and services, trademarks, collation, ...
No-frills
No-frill is a business model that eliminates extra services as much as possible , but does not reduce the quality of core services, and provides users with a reduced price ...
Crowdsourcing
Crowdsourcing is a service that mediates between a "company" who wants to procure goods and services necessary for business and an "individual" who undertakes the work . Until now, as ...
Modularity
Modularity is the construction of complex products and business processes with small subsystems that can be designed independently and function in a unified manner as a whole . By the ...
Retailers’ cooperative
Retailers' cooperative is a business model in which individual independent retailers build an organization together with retailers with the same purpose to create a chain store-like mechanism . There is ...
Open source
Open source is a software development method in which source code (computer programs) is open to the public and programs are developed by an unspecified number of volunteer developers ...
O2O
O2O is an abbreviation of "online-to-offline" , and as the name suggests, takes some approach to consumers via the Internet to bring them to real stores. Business model . An ...
Network effect
Network effect means that the size and frequency of use of a user affects the utility value of the product or service . For example, if you ask "Why are ...
Mass customization
Mass customization is mass production while selling products and services that meet the needs of individual customers . Mass means "mass production" and customization means "customization". Simply put, it means ...
De facto standard
De facto standard is a standard that has established a dominant position through competition in the market and has become the “virtual” industry standard as a result . In general, ...
プラットフォームビジネス
Platform business model is a business model that makes a profit by providing a "place (platform)" for buying and selling and exchanging information . Also known as "platform strategy", "platform ...
Synergy
The synergy is to exert a synergistic effect between management resources by combining different management resources. The effect of combining the management resources of two different businesses makes 1 + ...
Diversification
Diversification is expanding the scope of a company's products and markets by adding new businesses to existing businesses . It is a type of product market strategy advocated by Ansoff, ...
SPAとは
SPA(Specialty store retailer of Private label Apparel) is the business model that completes everything from standardization to sales of own-brand products in-house. Until then, apparel manufacturers took the lead and ...
Growth–share matrix
Growth–share matrix, or product portfolio matrix, evaluates the attractiveness of a business and the competitiveness of the company for each business, distinguishes between businesses that generate cash and businesses that ...
日本のフィンテックサービス
FinTech is a coined word coined from "Financial" and "Technology" and refers to financial services that make full use of IT. It is also called " Neobank " because it ...
Cloud
Cloud (official name: cloud computing) is a system located in another location via the Internet line, instead of managing data such as images and texts by physically placing a server ...
Economies of scale
Economies of scale means that if production scale is expanded, the average production cost per unit of product will decrease as the production volume increases. Therefore, it is widely used ...
Economies of scope
Economies of scope is an economic phenomenon in which the cost per unit of a product or service decreases as the types of products and businesses handled increase. In other ...
Razor and blade Model
Razor and blade Model is a business model in which the main body of the product is provided free of charge or at a low price, and accessories are continuously ...
フリーミアム
Freemium is to provide basic services for free to acquire many customers, and to have some users purchase advanced features and easy-to-use paid versions to increase profits . Freemium is ...
Economies of density
The economy of density is the economic effect that opening stores intensively in a specific area reduces costs such as transportation costs and advertising costs . In order to obtain ...
Economies of speed
Economies of speed is the economic effect that can bring economic benefits by speeding up the business and its management. Specifically, it will increase the speed of product development, production, ...
Incentive
Incentives are motivations and motivations that change employee decision-making and behavior, and are typically monetary compensation. However, monetary compensation is not the only incentive, and as will be described later, ...
ロングテール
The long tail is a business model that not only sells well-selling products, but also has a large number of dead-line products that hardly sell, and matches dead-line products with ...
マトリックス組織
The matrix organization is an organizational structure that has the characteristics of both a divisional organization and a function-based organization. A matrix means a matrix in mathematics in which numbers ...
Functional structure
Function structure is one of the structures of a management organization, and refers to an organization that is organized according to work content such as development, sales, production, personnel, and ...
Divisional structure
Divisional structure is one of the basic organizational structures as well as functional organizations and matrix organization ,and this organization is divided into roles according to the products and services ...