Category: Marketing

AIDA
AIDA classifies the flow of consumers' purchases into four categories: "Attention", "Interest", "Desire", and "Action". I took it. You can also think of interests, desires, and memories as "feeling". Consumers know the existence of a product from TV commercials, magazines, websites, etc. (cognition), consider whether ...
ファイブフォース分析
Five Force Analysis is a framework for analyzing the profitability and competitiveness of the industry at the timing of deciding whether to enter, continue or withdraw from the business in order to obtain high profits. At Five Forces, the following five factors determine the competitiveness ...
PEST analysis
PEST analysis is a framework that analyzes the external macro environment surrounding a business from four factors. The four factors are "Politics," "Economics," "Society," and "Technology." "Politics" includes various policies, industry-related laws, deregulation and strengthening, environment, and diplomacy. "Economy" includes economic trends, price fluctuations, GDP ...
SWOT analysis
SWOT analysis is a framework for analyzing the internal and external environment around your business. We will analyze a total of four factors, internal factors such as "Strength" and "Weakness" of the company in the market, and external factors such as "Opportunity" and "Threat". Generally, ...
Marketing mix (4P)
The marketing mix is ​​a specific marketing tactic of how to approach the targeted segment . The element called "4P" is mainly called the marketing mix. 4P is an acronym for Product, Price, Place, and Promotion, and combining (mixing) these four in a discretionary manner ...
STP Marketing Model
STP marketing is a marketing method used to open up new markets . S stands for "Segmentation", T stands for "Targeting", and P stands for "Positioning". A segment is a group that has the same attributes, characteristics, and needs, and segmentation is the subdivision of ...
O2O
O2O is an abbreviation of "online-to-offline" , and as the name suggests, takes some approach to consumers via the Internet to bring them to real stores. Business model . An easy-to-understand example of O2O is a coupon site, where restaurants and hotels recruit purchasers of ...
Network effect
Network effect means that the size and frequency of use of a user affects the utility value of the product or service . For example, if you ask "Why are you using Facebook or Twitter?", You will answer "because people around you are using it" ...

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