Category: Marketing

O2O is an abbreviation of "online-to-offline" , and as the name suggests, takes some approach to consumers via the Internet to bring them to real stores. Business model . An easy-to-understand example of O2O is a coupon site, where restaurants and hotels recruit purchasers of ...
Network effect
Network effect means that the size and frequency of use of a user affects the utility value of the product or service . For example, if you ask "Why are you using Facebook or Twitter?", You will answer "because people around you are using it" ...
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