Business strategy

Category: Business strategy

Lean canvas
Lean Startup is one of the methodologies for increasing the success rate of entrepreneurship and new business development. As a specific example, we emphasize repeating business hypothesis testing quickly without spending a lot of money , and business ideas and product planning while grasping customer ...
Rock-in
Lock-in is a general method for companies to retain customers in order to build long-term relationships with existing customers . It is also called "lock-in strategy" in management terms and "lock-in effect" in economic terms. For example, when a consumer purchases a product of some ...
Network effect
Network effect means that the size and frequency of use of a user affects the utility value of the product or service . For example, if you ask "Why are you using Facebook or Twitter?", You will answer "because people around you are using it" ...
Mass customization
Mass customization is mass production while selling products and services that meet the needs of individual customers . Mass means "mass production" and customization means "customization". Simply put, it means "custom-made mass production". In the 1990s, Joe Pine wrote "Mass Customization Revolution: Innovative Management Aimed ...
プラットフォームビジネス
Platform business model is a business model that makes a profit by providing a "place (platform)" for buying and selling and exchanging information . Also known as "platform strategy", "platform model", or "multi-sided platform" , it attracted attention because it was proposed by Andrei Hagiu, ...
Synergy
The synergy is to exert a synergistic effect between management resources by combining different management resources. The effect of combining the management resources of two different businesses makes 1 + 1 more than 2 . Specifically, when a company launches a new product, the existing ...
Diversification
Diversification is expanding the scope of a company's products and markets by adding new businesses to existing businesses . It is a type of product market strategy advocated by Ansoff, and is a management strategy that aims to grow by launching new products in new ...
Growth–share matrix
Growth–share matrix, or product portfolio matrix, evaluates the attractiveness of a business and the competitiveness of the company for each business, distinguishes between businesses that generate cash and businesses that require investment, and then clarifies the positioning of the company. It is intended to be ...
Economies of scale
Economies of scale means that if production scale is expanded, the average production cost per unit of product will decrease as the production volume increases. Therefore, it is widely used in industries that require large-scale production equipment in one business. By pursuing one business more ...
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