Category: Business strategy

Marketing mix (4P)
The marketing mix is ​​a specific marketing tactic of how to approach the targeted segment . The element called "4P" is mainly called the marketing mix. 4P is an acronym for Product, Price, Place, and Promotion, and combining (mixing) these four in a discretionary manner ...
Strategy Canvas
Blue Ocean Strategy is a " approaching companies to get out of the highly competitive Red Ocean " strategy. And specifically, " creating a non-competitive market, Blue Ocean, and making competition meaningless ". In the first place, Blue Ocean is a word that means an ...
Lean canvas
Lean Startup is one of the methodologies for increasing the success rate of entrepreneurship and new business development. As a specific example, we emphasize repeating business hypothesis testing quickly without spending a lot of money , and business ideas and product planning while grasping customer ...
Rock-in
Lock-in is a general method for companies to retain customers in order to build long-term relationships with existing customers . It is also called "lock-in strategy" in management terms and "lock-in effect" in economic terms. For example, when a consumer purchases a product of some ...
Network effect
Network effect means that the size and frequency of use of a user affects the utility value of the product or service . For example, if you ask "Why are you using Facebook or Twitter?", You will answer "because people around you are using it" ...
Mass customization
Mass customization is mass production while selling products and services that meet the needs of individual customers . Mass means "mass production" and customization means "customization". Simply put, it means "custom-made mass production". In the 1990s, Joe Pine wrote "Mass Customization Revolution: Innovative Management Aimed ...
プラットフォームビジネス
Platform business model is a business model that makes a profit by providing a "place (platform)" for buying and selling and exchanging information . Also known as "platform strategy", "platform model", or "multi-sided platform" , it attracted attention because it was proposed by Andrei Hagiu, ...
Synergy
The synergy is to exert a synergistic effect between management resources by combining different management resources. The effect of combining the management resources of two different businesses makes 1 + 1 more than 2 . Specifically, when a company launches a new product, the existing ...
Diversification
Diversification is expanding the scope of a company's products and markets by adding new businesses to existing businesses . It is a type of product market strategy advocated by Ansoff, and is a management strategy that aims to grow by launching new products in new ...

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