Category: Business model

Reverse innovation means that multinational companies develop and sell their products and services based on the "needs of developing countries" rather than developed countries. Traditionally, when a multinational company expands into an emerging or developing country, it first develops and sells it in the developed ...

Born Global means that international expansion (business expansion in overseas markets) will be carried out in a short period of time after the company is founded, and sales of overseas business will account for the majority of sales . Specifically, a company that expands overseas ...

Upselling is a sales approach that aims to improve the sales unit price obtained from customers by proposing high-ranking (high sales unit price and profit margin) products at the time of purchase, replacement of products, contract renewal, etc. For example, when you ask for regular-sized ...

Cross-selling is a sale that aims to increase the number of items purchased from customers and improve profits by recommending the purchaser of one product to purchase another product related to that product. It's an approach method . For example, a hamburger shop may recommend ...

The Subscription business model is a revenue model that asks customers to pay a fixed fee according to a period such as "monthly fee" and continuously provides services. Subscriptions to newspapers and magazines are typical models of subscriptions. The main features of the subscription model ...

Add-on is mechanisms for generating revenue from “additional sales” of certain products and services . For example, in the standard in-flight services of Japanese airlines such as "JAL" and "ANA", drinks and meals are usually provided free of charge because the service price is substantially ...

C2C is an abbreviation of (Consumer To Consumer), which is a business model that mediates the buying and selling of products and the sharing of information between consumers and individual consumers. C2C is also known as "CtoC" or "personal transaction". With the spread of the ...

MTO is an abbreviation of "Make To Order", which is a business model of manufacturing after receiving an order from a customer . A typical example is a supplier company that develops and manufactures parts for products sold by manufacturers of automobiles and electronic devices ...

Revenue sharing is a profit model in which companies cooperate to do business and distribute profits among companies according to a predetermined distribution rate. Revenue share has been widely used in recent years as a contract form to reduce risk, especially in IT / Web ...