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New Business Terms

Maslow's hierarchy of needs
Maslow's hierarchy of needs is developed by American psychologist Abraham Harold Mazuro, and the "five-step theory" that divides human needs into five stages. is. It's a desire that you have more generally, not just when you work for a corporate organization. After that, the stages are "physiological needs", "safety needs", ...
AIDA
AIDA classifies the flow of consumers' purchases into four categories: "Attention", "Interest", "Desire", and "Action". I took it. You can also think of interests, desires, and memories as "feeling". Consumers know the existence of a product from TV commercials, magazines, websites, etc. (cognition), consider whether it is necessary for them ...
ファイブフォース分析
Five Force Analysis is a framework for analyzing the profitability and competitiveness of the industry at the timing of deciding whether to enter, continue or withdraw from the business in order to obtain high profits. At Five Forces, the following five factors determine the competitiveness of the industry. The factors ...
PEST analysis
PEST analysis is a framework that analyzes the external macro environment surrounding a business from four factors. The four factors are "Politics," "Economics," "Society," and "Technology." "Politics" includes various policies, industry-related laws, deregulation and strengthening, environment, and diplomacy. "Economy" includes economic trends, price fluctuations, GDP growth rate, interest rates, unemployment ...
SWOT analysis
SWOT analysis is a framework for analyzing the internal and external environment around your business. We will analyze a total of four factors, internal factors such as "Strength" and "Weakness" of the company in the market, and external factors such as "Opportunity" and "Threat". Generally, four elements are described in ...
Marketing mix (4P)
The marketing mix is ​​a specific marketing tactic of how to approach the targeted segment . The element called "4P" is mainly called the marketing mix. 4P is an acronym for Product, Price, Place, and Promotion, and combining (mixing) these four in a discretionary manner while maintaining consistency. 4P is ...
STP Marketing Model
STP marketing is a marketing method used to open up new markets . S stands for "Segmentation", T stands for "Targeting", and P stands for "Positioning". A segment is a group that has the same attributes, characteristics, and needs, and segmentation is the subdivision of the group. The idea of ...
Strategy Canvas
Blue Ocean Strategy is a " approaching companies to get out of the highly competitive Red Ocean " strategy. And specifically, " creating a non-competitive market, Blue Ocean, and making competition meaningless ". In the first place, Blue Ocean is a word that means an undeveloped market without competition. Therefore, ...
Reverse innovation
Reverse innovation means that multinational companies develop and sell their products and services based on the "needs of developing countries" rather than developed countries. Traditionally, when a multinational company expands into an emerging or developing country, it first develops and sells it in the developed country, and then offers a ...
Born global
Born Global means that international expansion (business expansion in overseas markets) will be carried out in a short period of time after the company is founded, and sales of overseas business will account for the majority of sales . Specifically, a company that expands overseas within about two to four ...

Popular Business Terms

Divisional structure
Divisional structure is one of the basic organizational structures as well as functional organizations and matrix organization ,and this organization is divided into roles according to the products and services provided.(ex. Television Division, Refrigerator Division, etc.) In addition, it is applied not only to each product or service, but also ...
SPAとは
SPA(Specialty store retailer of Private label Apparel) is the business model that completes everything from standardization to sales of own-brand products in-house. Until then, apparel manufacturers took the lead and trading companies, wholesalers, and retailers played their respective roles, but now retailers are in charge of planning, designing, manufacturing, material ...
Economies of scale
Economies of scale means that if production scale is expanded, the average production cost per unit of product will decrease as the production volume increases. Therefore, it is widely used in industries that require large-scale production equipment in one business. By pursuing one business more deeply, the know-how and technology ...
Modularity
Modularity is the construction of complex products and business processes with small subsystems that can be designed independently and function in a unified manner as a whole . By the way, the antonym of modularization is "integration". For example, I will explain the relationship between a word processor and a ...
Functional structure
Function structure is one of the structures of a management organization, and refers to an organization that is organized according to work content such as development, sales, production, personnel, and accounting, along with divisional organization and matrix organization. This is the basic organizational structure of. It is said that the ...
BTO
BTO is an abbreviation of "Build To Order", which is a manufacturing industry that carries out "make-to-order manufacturing" in which products are prepared in the state of parts so that they can be customized, and after receiving an order, the product is assembled according to the customer's request. It is ...
De facto standard
De facto standard is a standard that has established a dominant position through competition in the market and has become the “virtual” industry standard as a result . In general, in newly launched markets, it is often the case that multiple leading standards are rife. However, in the midst of ...
マトリックス組織
The matrix organization is an organizational structure that has the characteristics of both a divisional organization and a function-based organization. A matrix means a matrix in mathematics in which numbers and letters are arranged vertically and horizontally, and as shown in the figure above, it has a dual structure in ...
Mass customization
Mass customization is mass production while selling products and services that meet the needs of individual customers . Mass means "mass production" and customization means "customization". Simply put, it means "custom-made mass production". In the 1990s, Joe Pine wrote "Mass Customization Revolution: Innovative Management Aimed at Reengineering", which was still ...
Retailers’ cooperative
Retailers' cooperative is a business model in which individual independent retailers build an organization together with retailers with the same purpose to create a chain store-like mechanism . There is a franchise in a similar business model, but in Retailers' cooperative,the franchise stores themselves form the headquarters, whereas in the ...

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